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The Advertising Secret Formula That Always Works ECommerce Articles | May 1 Cheap Cody Barton Jersey , 2008
Your Headline Is the Most Important Part of Your Website or any ad. Here's why: you have LESS than 10 seconds to get your visitors' attention, and show them you've got the perfect solution to their problem. So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer!


Your Headline Is the Most Important Part of Your Website Or Any Ad.


Here's why: you have LESS than 10 seconds to get your visitors' attention, and show them you've got the perfect solution to their problem. So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer!


If no one sees your headline they are unlikely to see your ad. The most important element of any ad is the headline. One small change here can increase or decrease your response rate by as much as 700%. For example, red font always out performs black!


Everything you say in advertising must be very Cheap D.K. Metcalf Jersey , very specific. A headline should talk about your customers, not about you because no one cares about your company. It should grab people's attention and get them to read your ad.


A headline should not attempt be cute or clever, unlike ad agency style advertising, it should offer a benefit Cheap Marquise Blair Jersey , provoke an emotional reaction or just get people interested enough to read more. Do NOT mention your company name; it's a waste of space. No one cares about your company, they only care about their problems and how you can address them!


Here are some real examples:


Bad Headline: New Weight Watchers Diet Hit the Shelves


Good Headline: New Diet Burns Off More Fat Than a 98 Mile Run


Bad Headline: New Study from Sydney University Claims 35% of all men are unfaithful


Good Headline: 7 Ways to Tell If Your Partner Is Cheating On You


Which ad is more interesting? Which one grabs you? The companyInstitution should never be in a headline.


A good place to study good ads is in the Cosmopolitan magazine. The Cosmo editors admitted that they spend more time choosing good headlines than they do on choosing the articles to put in it! After all if the magazine doesn't get bought and taken off the shelf, it doesn't matter how good the stories are! Anther good resource is the headlines on the Google, Yahoo or MSN homepages.


Here are some powerful headline strategies Cheap L.J. Collier Jersey , which also work extremely in newspapers, magazines and with Google Adwords:


- Offer the biggest promise of benefit


- Identify your ideal prospect


- Offer news if possible


- Quick and easy solution (Here's how to break up a cold)


- Ask provoking questions (Are you sick of .......)


- Make the reader feel inclined to keep reading


The Advertising Secret Formula That Always Works


Every piece of advertising, every webpage, sales letter Wholesale Seattle Seahawks Jerseys , brochure or banner ad that you send out must....MUST .... include ALL of these ingredients.


- A headline that commands attention - Emotionally provocative benefit driven message that states your USP (Unique selling proposition) - A Compelling Call to Action, offer something valuable for contacting you


Not some stupid wimpy statement like 'please contact us for more information....' yeah that's going to make them jump of their seat and lift the phone. Think about it!


Strangely most advertising doesn't include any of these ingredients or at best, there's at least one missing! If you do NOT include all of these ingredients in all of your advertising then please send your advertising budget to a good charity where it might do some good.


Remember newspaper ad reps, yellow pages reps Wholesale Seahawks Jerseys , ad agencies..... anyone who makes money selling advertising will do anything to convince you otherwise, after all that's how they get paid.

Article Tags: Advertising Secret Formula, Advertising Secret, Secret Formula Cheap Seattle Seahawks Jerseys , These Ingredients


Heard the expression ‘The house always wins’? Normally it’s used to describe the fact that in casino based games, the casino always ends up winning in the end (i.e. turning a profit). But does that really affect pokies?


Lots of people appear to believe due to how random pokies and online slots are – the house doesn’t necessarily win. Quite frankly, the easy answer is this isn’t true. In slots and online pokies just as with every other game – the casino does really always win.


Odds in support of the Casino in Pokies


Regardless of how you slice and dice it, the fact from the matter is that the odds always favor the casino. This is especially true in pokies or online slots because in the centre of each and every game there is a payout percentage setting that’s never over 100%!


This payout percentage is basically the area of cash that are returned to players. So if it’s set at 50% that means that for each $1 place in Cheap Seahawks Jerseys , $0.50 is returned to players during the period of time.


However if it is set to 85% this means that for each $1 put in, $0.85 is returned towards the players.


As you can see, because the payout area of any slots or online pokies game is under 100% this means that the casino is not returning the money that is put into these machines – ever.


To become entirely honest, the payout percentage setting does change from game to game Wholesale Tedric Thompson Jersey , but in general most pokies or online slots games tend to have a setting that is around 80% to 95%. That’s still pretty high when compared with a number of other casino-based games, however it entails that at the end during the day a home is going to win.


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