A bonus can often both clinch the deal and increase the amount of the sale.
And yes, professional service businesses can offer bonuses and special offers, just as a product-based business can.
Here are a few examples.
Add a bonus for a larger sale
Let鈥檚 say you have a 6-month coaching program with a fixed fee. If that is your only option, it鈥檚 a yes or no proposition.
But what if you also offered a nine-month program for the same monthly fee but added a bonus? The bonus might be a virtual training program or access to an online forum.
This bonus might cost you very little but add substantial value to the client while also increasing your revenue.
In addition Cheap Jordan Zimmermann Jersey , by offering a second service package you then have a choice of 鈥榶eses,鈥?not a choice between yes and no. So, the chances of a prospect saying yes increases substantially.
Also, note that if you don鈥檛 offer a higher-end service you will never sell that service.
Add a bonus for choosing you sooner
We鈥檙e all faced with the situation where the prospective client says Cheap Jack Morris Jersey , 鈥淚 need to think about it.鈥?
That is certainly valid, but it鈥檚 also equally valid to reward a prospect for signing up for your service sooner rather than later.
I don鈥檛 like any kind of high-pressure sales tactics, but have no objection to offering a little more incentive for taking action quickly.
鈥淚f you choose to work with me within one week of receiving the proposal I鈥檒l offer a complimentary one-day training session.鈥?
Whatever bonus or incentive you offer, it should be perceived as a significant value to the prospect. Just this little nudge will often get a prospect to make a decision faster than usual.
And the faster clients decide to work with you Cheap Willie Horton Jersey , the more income you tend to make.
Add a bonus for a referral
When I ask people where most of their business comes from, a majority say, 鈥渨ord-of-mouth.鈥?But I have yet to meet anyone who has a plan to increase word-of-mouth other than offering exceptional service.
Why not reward word-of-mouth referrals by offering a bonus?
You could say something like this: 鈥淏ecause I build my business on word-of-mouth I offer a client bonus if you send someone my way who becomes a new client.鈥?
This bonus would vary, depending on the service you offer. It could be a free coaching session Cheap Denny McLain Jersey , a discount on services for a month or an additional service.
Some clients will do nothing, but others will introduce you to many new clients.
A little more value
Never underestimate the power of a special offer, a discount or bonus in return for buying more, buying sooner or giving you a referral.
And interestingly Cheap Lance Parrish Jersey , when you offer more value in this way, you also tend to increase client loyalty and word-of-mouth. Everyone likes a good deal and will often share what a good deal they received with others.
Cheers, Robert
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