Urtext: Deutsche Rohfassung » er just cold busines

To fully understand the rules that govern just how much information you can include in your presentation slides Cheap Jahleel Addae Jersey , you need to appreciate a fundamental of human nature ? namely, that we have an innate desire to be The First to Know.


Unfortunately, most of the presentation visuals that we see are designed with the mistaken belief that audiences will actually wait for the presenter to walk them through them. Wrong.


When the technology of communications was slower, we took a more historical approach to news - news was about what happened. We were accustomed to waiting for the news, and news had a time: Did you see the morning paper? Did you hear the evening news?


But with electronic advancements, we came to think of news more in terms of what is happening at the moment. Film brought us motion Cheap Keenan Allen Jersey , but video feeds brought us there. Screens eclipsed paper as the preferred venue for getting the latest. Newspapers folded, first afternoon editions and then even icons of Americana - think Herald Tribune. Instead of being the first source of news in the world, to survive newspapers became more feature oriented ? providing value only for less perishable and less immediate content.


Cable News Network took a huge gamble that people all over the world would watch news twenty-four hours a day - news on the people's timetable, not the providers. News on demand. Fulfillment for those with the desire to be 'the first to know.?


What does all this have to do with presentation design? You don't need to be a news junkie to share a basic trait of humans and other intelligent animals ? curiosity. Curiosity is basic to survival, and we have evolved as creatures who need to learn what we can quickly. So this same desire that humans have to be the first to know translates to every event that involves new information uptake. During a presentation, audience members want the same control Cheap Melvin Ingram Jersey , and are basically unwilling to wait for you, the presenter, to help them be the first to know.


Once the curiosity about a slide has been satisfied, audience members usually will give the presenter their attention.


But when a new slide first appears on the screen, all eyes, like moths to the flame Cheap Joey Bosa Jersey , tune to the new image, and immediately begin the race to be the first to know what the slide is all about. It's not their fault! They're human!


Only when every member of the audience is thoroughly convinced that they know exactly what the slide means will they lend their attention back to what you are saying.


And until this point you realistically might as well not be there. Oh, sure, you can act as most do and begin to describe the elements in the slide, but for all intents and purposes, it matters little what you do. You could drop your pants. You could leave the room. You could tell off-color jokes. But until the audience has determined for themselves exactly what all the data and word tracks on the screen mean to them Cheap Melvin Gordon Jersey , you have approximately 0% of their attention.


With most of the slides we see in business presentations today, this is where the disaster begins. You see, the typical slide contains so much information that a typical audience member would need more than 30 seconds just to read the material, much less absorb it. The reading process is delayed, though, because first the viewer tries to decide for herself where to begin Cheap Philip Rivers Jersey , and which piece of information is most important. Clues to the relative value of the information are often erroneous, however, as audiences base them on such things as the size of the type or placement on the screen.


For this reason, you must ask yourself how long it will take the average person to discover for themselves all the information you have in your slide. The more time it takes the average person to absorb and assimilate the information they see, the greater the chance you have to lose your audience.


So what does this tell us? Of course, there is only one truly viable solution Cheap LaDainian Tomlinson Jersey , and that is to limit, by all means possible, the amount of information that is released with each click of your mouse.


The less time it takes the audience to discern the new information, the sooner they'll get back to you and start to listen to what you really mean to 'say? on the slide.


Show Me the Money: Maximizing Tradeshow ROI Marketing Articles | July 18, 2006
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting Cheap Easton Stick Jersey , must ensure that appropriate follow-up activities take place.

I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing.

Well, that's the result you should expect, if you're like most exhibitors, and neglect the most crucial aspect of tradeshow participation: Follow Up.

What happens at the tradeshow is obviously import to your success Cheap Drue Tranquill Jersey , but equally important is what happens after the show ends. This is where most exhibitors drop the ball. Differentiate your company from its peers and wring the full value from your tradeshow participation. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.

Follow Up Begins Before the Show

Research tells us that over 80% of leads gathered at tradeshows are never followed up. That's a phenomenal number, especially when each lead has the potential to generate profit for your company.

Why do so many leads fall by the wayside?

It's because show leads have a reputation for having no substance ? they?re either just cold business cards or similar basic information esalejerseysnflonline.com/]Wholesale Jerseys Free Shipping[/url] Wholesale Throwback Jerseys Wholesale NBA Jerseys From China Wholesale MLB Jerseys From China Wholesale MLB Jerseys Free Shipping Wholesale Custom College Jerseys Wholesale College Baseball Jerseys